Heidi.
Six resort films for the multi-award-winning ski-travel brand, across the French Alps and Bulgaria, shot and cut end to end.
Avoriaz, France
Brief
Heidi wanted a hero film for six ski resorts that showcased what each resort had to offer, pulling out the key characteristics that defined them, and ultimately showcasing the joy of being on the slopes.
Strategy
We sat down with the founder and dissected each resort: what made it unique, which demographics did it appeal to, how difficult were the slopes, was it family friendly or did it lend itself to a party atmosphere?
With the stories locked, we set about the arduous task of hitting the slopes for a month, making sure no slope was left unturned, to create beautiful films that captured the essence of each resort.